_wige MEDIA AG is set to become the first German partner of the Alibaba Sports Group

_wige MEDIA AG_Alibaba Sports Group
  • Agreement on cooperation with Alibaba Sports
  • Organisation, production and marketing of sporting events
  • Transformation of digital platforms to China
  • _wige accelerates digitalisation and internationalisation strategy
  • Technology-transfer on the Chinese market

Cologne, 24 February 2016. _wige MEDIA AG will become the first German partner of the Alibaba Sports Group and can significantly accelerate the group’s digitalisation and internationalisation strategy. Today, the Alibaba Sports Group, a subsidiary of Alibaba Group Holding Limited, and _wige MEDIA AG, Cologne, signed a cooperation agreement.

Fully-automated live broadcasting of sporting events
The cooperation between both companies will include the organisation, production and marketing of sporting events, initially in the core segment of motor sport. A further significant component of the cooperation will be the equipment of sports venues in China with innovative video technology and market the content in media channels, also in its own sports media programmes. This will be the first time that _wige MEDIA AG deploys its expertise in fully-automated live coverage of sporting events at an international level.

Alibaba Sports – ‘the ideal partner for ongoing expansion’

‘This cooperation is a significant milestone in our ongoing digitalisation and internationalisation strategy. We are delighted that Alibaba Sports has decided to collaborate with _wige in bringing European sports to China, equipping Chinese sports venues with technical infrastructures and in the production and marketing of sporting events. Alibaba Sports is an ideal partner for our ongoing plans for expansion into new and extremely attractive markets’, reports Peter Lauterbach, CEO of _wige MEDIA AG.

Zhang Dazhong, CEO of the Alibaba Sports Group, says ‘We are very pleased to be a partner with _wige, as they are experts in sports broadcasting and operating with innovative digital technology and consistently making breakthrough in this area. Technology and science bring society progress, we’d like to have deep collaborations with _wige, dedicating ourselves to developing stadium intelligence and media presentation, bringing brand-new sports experience and making everyone a sports person.’

About the Alibaba Sports Group
Founded in September 2015, the Alibaba Sports Group is a sports platform established with the aim of placing the entire range of services from ticketing, and broadcasting rights to rights management in one hand. It addresses the interests of both spectators and sportspersons. The utilisation of Internet-based technologies will play a decisive role in the transformation of the sports industry in China. The Alibaba Sports Group is a subsidiary company of the Alibaba Group, an E-business giant in China.

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