_wige MARKETING gmbh | Die DTM im internationalen TV

The positive development in international television coverage is continuing with numerous new slots. Commissioned by DTM rights holder and promoter ITR e.V., _wige MARKETING gmbh achieved an even more intense worldwide presence both in live coverage and in highlight broadcasts.

Since last year already, motorsport fans in the US can watch the most popular international touring car series on CBS Sports. The station, a part of America’s most-viewed network CBS, is broadcasting the DTM races on Sundays on the same day in the US and Canada, mostly at prime time. CBS is known for its prestigious sports broadcasting rights and, next to the DTM, is also airing the National Football League (NFL) and the PGA Tour.

Next to the already established TV markets in the west, the focus is currently in particular on economically emerging countries in Asia. In 2015, the DTM is enjoying a presence in China, India and Russia on those stations that also own the broadcasting rights for Formula 1. The successful touring car series has a particularly wide presence in China, where SITV Max Channel, Guangzhou TV and Star Sports are the three stations that cover the race action on a regular basis. SITV is broadcasting all the races of the 2015 DTM season live and in full length. The station is part of the Shanghai Media Group, the country’s largest regional TV network that, next to the DTM, is offering other high-class automotive programs, such as Top Gear. With Star Sports China and Formula 1 rights holder Guangzhou TV, two more live partners are rounding out the TV footprint in 2015. All the stations mentioned also report about the race weekends with highlights and magazine items.

In South-Korea, a new broadcasting partner was found in MBC, one of the country’s biggest private broadcasting stations. Moreover, Star Sports Korea is also broadcasting the races live or re-live, depending on the schedule. As the current rights holders in India and larger South-Eastern Asia, popular TV stations MSM (Sony Six) and TEN Sports are showing highlights of every DTM race.

In Russia, the DTM has an established partner in state-owned broadcasting group VGTRK. On its different channels, VGTRK is broadcasting all the races on Sundays live throughout the season. Prior to the DTM race in Moscow, scheduled to take place from August 28 till 30, both the races on Saturday and on Sunday will be broadcast live in the VGTRK network.

The current presence in international television fully covers all the relevant core and emerging markets and proves that the DTM is also receiving interest in upcoming markets. The DTM can be watched in 105 countries and territories all over the world, either live or tape-delayed. Together with highlights and summaries, over 180 TC stations will be reporting about the most popular international touring car series in 2015.