BMX Freestyle World Cup – with marketing partner _wige MARKETING
BMX WORLDS is the BMX-only highlight of the year in the area of international trend sports. Drivers from 40 nations compete in five spectacular categories and polish their standing in BMX culture in two legendary parties at Cologne Youth Park.
_wige MARKETING are on hand as sponsorship experts. In cooperation with the event manager, our team offers companies an attractive presentation platform and access to a young, urban target group in an authentic environment.
Marketing for the ADAC Zurich 24-hour race at the Nürburgring
The legendary ADAC Zurich 24-hour race at the Nürburgring makes racing fans' hearts beat a little faster. Once a year the beloved, yet feared Nordschleife provides the stage for one of the greatest motorsport events in the world.
200 race cars, a 25 kilometre circuit, and an exclusive marketer: _wige MARKETING incorporates title and main sponsors into the drama watched by millions of TV viewers and hundreds of thousands of spectators at the circuit. The result: long-term, reliable partnerships.
Extensive media coverage of the European hockey championships
_wige MARKETING provided extensive media coverage of the EuroHockey Championships 2011, as marketers and distributors of the event at Mönchengladbach Hockey Park.
In cooperation with the German Hockey Association (DHB) and the European Hockey Federation (EHF), _wige MARKETING delivered live coverage and news from all 40 matches. With broadcast slots on a number of public service channels, such as BBC, NOS, RTE, TVE and Eurosport, _wige played a crucial part in the successful media presentation of the event.
TV service provider for Koelnmesse since 2006
For a total of six years, _wige has been an active TV service provider for Koelnmesse, the Cologne Trade Fair. In that time _wige has taken on the editorial management of more than 110 trade fairs, vividly and successfully promoting each event.
In the year 2011 alone _wige MARKETING distributed moving image material from 18 Cologne-based trade fairs, including important industry highlights such as Imm, ISM, Anuga, gamescom or ART Cologne. _wige generated a total TV presence of over 80 hours – and accumulated ratings of more than 330 million viewers!
Royal wedding in Monaco with green Lexus Power – and _wige MARKETING
A royal wedding needs a special car. As a known supporter of innovation and the environment, Prince Albert II chose a specially converted Lexus hybrid for his marriage to Charlene Wittstock in July 2011.
_wige MARKETING supplied TV stations and online editorial offices all over the world with exclusive images of the conversion of the vehicle, and the first shots of it driving through the streets of Monaco, thus supporting Lexus with extensive media coverage of this unique event.
The Formula 1 team from Maranello – presented by _wige MARKETING
Ferrari – arguably the most tradition-rich team in motor racing history – has been a part of Formula 1 for as long as people can remember. Since the start of the 2006 season, _wige MARKETING has supported the Scuderia as their partner in the premier league of motor sports.
Before each Grand Prix and other important occasions, _wige MARKETING takes a look behind the scenes of the team from Maranello and supplies over 175 countries worldwide with exclusive image material and interviews.
Formula 1 track simulation for the Korean GP
Before each Formula 1 Grand Prix. Red Bull supplies a preview of the circuit via an exclusive HD animation. _wige MARKETING has formed a partnership with the Korean Tourism Organization (KTO) to present the new track in Yeongam.
As one of Red Bull's marketing partners for the Korean GP, _wige MARKETING recruited an interesting local partner for the team, and KTO generated worldwide interest in the “Visit Korea“ campaign.
The most popular touring car series in the world – with _wige MARKETING
The DTM is one of the best-known and most-loved racing series in the world – with fans far beyond the borders of Germany. _wige MARKETING has played a key role in this development. Since the revival of the series in the year 2000, we have been responsible for the DTM’s worldwide television rights marketing.
In 2011 alone, _wige MARKETING generated over 7,000 broadcast hours in more than 220 countries and DTM territories – with over 2,500 hours live in 114 countries. The trend: increasing!
Worldwide media coverage of CHIO Aachen
The heart of equestrian sport beats in Aachen! 20 nations, 300 riders, 500 horses and 350,000 spectators per year make CHIO a Mecca for horse lovers.
Since 2011, _wige MARKETING has been the exclusive marketer of international media rights on behalf of organiser Aachen-Laurensberger Rennverein.
The coverage highlight: the 2011 event was broadcast on the most popular television station – CCTV – in the People's Republic of China.
VLN – All-year-round sponsorship management in the Green Hell
The VLN endurance racing championship at the Nürburgring stands for motor sport and pure action up close. With its long and rich tradition and ten individual races per year, the VLN has become an institution at the Ring, and rates as Europe's most popular grassroots racing series.
_wige MARKETING contributes to this motorsport highlight with extensive marketing activities, just as diverse as the participants, from classic standard models to exotic GT3 sports cars.