Schumi honored for Lifetime Achievement

21.07.2011 , Germany,  Michael Schumacher (GER), Mercedes GP drives the Mercedes 1955 W196s and Nico Rosberg (GER), Mercedes GP drives the 1955 Mercedes W196 - Formula 1 World Championship, Rd 10, German Grand Prix, Thursday -, EMail: - copy of publication required for printed pictures. Every used picture is fee-liable. © Copyright: Charniaux /
  • Lifetime Achievement Award for Michael Schumacher at the Nurburgring. The eulogy is done by Sophia Thomalla, Dr. Michael Ilgner and Norbert Haug.

Cologne/Nürburg, 25. Mai 2016

Two days before the first edition of the Nürburgring Awards the organizers announce the three winners in the categories Ambassador of the Year, Brand of the Year and Lifetime Achievement.

Ambassador of the Year is Michael Bernd Schmidt alias Smudo, member of the successful German hip-hop band “Die Fantastischen Vier”. Since 2003, the rapper and his team will Four Motors on sustainable mobility, is a regular participant with specially designed bioconcept Cars of various series on Germany’s most famous race track and carries the myth Nürburgring to audiences interested primarily for full throttle on major concert stages. Smudo receives his award from actress and presenter Sophia Thomalla.

The price Brand of the Year goes to the high-performance brand Mercedes-AMG, which could convince in recent months with impressive achievements: Based in Affalterbach company secured in 2015 with the Mercedes AMG Petronas F1 team the constructors’ title of the season before Mercedes driver Lewis Hamilton chose the formula 1 world championship.Also in the DTM drove Pascal Wehrlein 2015 Pilot in AMG-Mercedes the World Championship title, and paved his way into Formula 1. Last year’s ADAC Zurich 24h Race suspended the hospitality area of Mercedes-AMG in terms of fan close and Sales marketing sets new standards in the design of a successful brand identity. Dr. Michael Ilgner, CEO of Deutsche Sporthilfe, will present the award to Mercedes-AMG CEO Tobias Moers.

Emotional moment: Lifetime Achievement Award

Seven-time Formula 1 World Champion Michael Schumacher liases a very special superlative with the Nürburgring: With five wins on the Grand Prix track Schumacher is Nürburgring record winner in Formula 1 . In the name of Michael Schumacher Sabine Kehm, his longtime manager and confidant of the family, will accept the lifetime achievement award in front of 300 invited guests from media, sports and business in the cinema the ring ° werk Nürburgring.

The Award in can be followed via live streaming at


Leave a Reply