Video games and job recruitment – two realms you wouldn’t ordinarily mention in the same breath. Yet, at wige, we love defying the ordinary.

Introducing our gamified recruitment reel for an apprenticeship as a Warehouse Logistician. By drawing on the engaging elements of video games – ranks, levels, and achievements – we turned an ordinary recruitment video into an captivating experience for potential apprentices.

From amidst mindless social media scrolling, our reel commands attention, encouraging viewers to pause and immerse themselves in the world of wige. Our own head of the warehouse, Marco, takes the spotlight in the reel, providing viewers with an authentic, first-hand perspective of the dynamic environment of our warehouse and event equipment.

Our reel doesn’t just highlight the hands-on nature of the job, but it also underlines the rewarding career path that lies ahead in the Event & Broadcasting industry. As viewers see successful events and meet our current apprentice, Colin, they can visualize themselves in the role, stirring both their interest and imagination.

And for the grand finale – a game-like Call-to-Action. Inviting viewers to “Level Up” their career by applying for the apprenticeship, it creates an air of excitement and anticipation for joining the wige team. This innovative approach ensures that wige stands out as an exciting and dynamic employer, luring top talent towards our Warehouse Logistician apprenticeship program.